Our Team
Latreia Coaching & Consulting was founded by an insatiable desire to invest in the lives of others and help them achieve an extraordinary life. With a focus on understanding individual goals and dreams, the team is committed to helping professionals plot a course to reach their destination. Let the journey begin!
J.A. Dava, Co-founder,
Sr. Coach & Consultant
30+ year veteran in real estate & mortgage
Professional presenter, trainer & coach
Rain-maker entrepreneur for 20+ years
Influencer, leader & master networker
Husband of 28 years & proud dad of 2 sons
Avid marathoner, golfer & Harley-Davidson cruiser
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J.A. brings incredible insight to helping individuals achieve well-being in five areas of life. He is passionate about helping people live their very best life.
Paul Waldrop, Co-founder,
Sr. Coach & Consultant
30+ year veteran in mortgage industry
Sales & leadership coach for 20+ years
Executive leader in mortgage industry
Entrepreneur & business owner for 10+ years
Husband of 30 years & proud dad of 2 daughters
Coffee aficionado & backwoods enthusiast
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Paul has a passion for understanding the goals and dreams of those he encounters and is relentless about helping them set a course to fulfill them.